Post by account_disabled on Dec 23, 2023 4:22:19 GMT -6
” The client initially wants us to communicate mainly about their brand awareness, especially to reach Internet users who are looking for it. For this he also wants to use other non-digital levers (PR, press, media, etc.). We cannot rely on any analytics tools, since there is no online presence yet. The analysis that we do, neither with Google Trends, nor with Google Keyword Planner, nor with tools widely used by other agencies (like SemRush for example) allows us to identify several key points: If we only communicate about the brand and those who are looking for it, the objectives will never be achieved. Thanks to the data collected, we are able to identify what could be a very good domain name.
We know precisely how, in France (the customer's market is Email Data national), Internet users find out about their market, how they look for information, what questions they ask themselves... concentrate work on the brand on traditional media levers and on social networks; and to concentrate “business” efforts on natural (SEO) and paid (adwords) referencing. After the inevitable back and forth on the graphics, the site (more than 200 Pages today) was put online in 3 months. New domain name and new site, we do not benefit from the levers of seniority (an SEO criterion according to many experts) nor inbound links (a strategy which is still the basis of the work of many agencies today).
Data Applications Thanks to the thousands of data collected, we can establish a relevant and effective editorial strategy: we know the needs and expectations of the targets and we know how they get their information. This also allows us to manage the budget between natural referencing and advertising, by targeting in SEO what is too expensive in ads and by targeting in ads what is not achievable in SEO. The contribution of Big Data This is also a strong point of Big Data: as we have very detailed knowledge of the forces involved, the competitors, their strategies and their positioning, we avoid investing where we have no chance of going. visible.
We know precisely how, in France (the customer's market is Email Data national), Internet users find out about their market, how they look for information, what questions they ask themselves... concentrate work on the brand on traditional media levers and on social networks; and to concentrate “business” efforts on natural (SEO) and paid (adwords) referencing. After the inevitable back and forth on the graphics, the site (more than 200 Pages today) was put online in 3 months. New domain name and new site, we do not benefit from the levers of seniority (an SEO criterion according to many experts) nor inbound links (a strategy which is still the basis of the work of many agencies today).
Data Applications Thanks to the thousands of data collected, we can establish a relevant and effective editorial strategy: we know the needs and expectations of the targets and we know how they get their information. This also allows us to manage the budget between natural referencing and advertising, by targeting in SEO what is too expensive in ads and by targeting in ads what is not achievable in SEO. The contribution of Big Data This is also a strong point of Big Data: as we have very detailed knowledge of the forces involved, the competitors, their strategies and their positioning, we avoid investing where we have no chance of going. visible.