Post by account_disabled on Mar 5, 2024 2:40:28 GMT -6
Having a site that is indexed is important, but it is essential that all the pages on your site are found by searchers. Here I introduce you to the first concept of SEO: the difference between indexing and positioning. Let's look at them closely: indexing refers to the possibility of pages being readable and read by the search engine and therefore being included in its index; positioning is the position that Google returns to our site for a given word, in the search results page (SERP) . As is now known, it is not only important to be present among the results returned by the search engine, but also to be positioned well, possibly on the first page of these (read here if you want to learn more about the factors that influence positioning).
Now you can understand the importance of indexing : it is the necessary precondition for positioning. But how does the indexing process happen? The good news is that it happens quite automatically: it is the 'bots' of the search engines that have the task of searching for new pages and Hong Kong Telegram Number Data indexing them; however, it can be favored by on-site SEO techniques , i.e. by the way in which the page code is generated and maintained. I say "maintained" because Google's rules change often, the algorithms are updated several times: the process of managing the site from an SEO perspective is therefore constantly evolving.
How can you tell if the site or page is indexed? Try typing its URL in the search bar and see if the search engine finds it. Once we have verified that the site is indexed (that it therefore has many pages read by Google), we can move on to analyzing the positioning , trying to understand the quality of the keywords for which you are indexed. In the next post , we will review the tools needed to understand if the keywords you have on your site are in line with both market trends and what users are looking for. We will see in more detail how to analyze keywords to understand: What are the most searched keywords by users entering the site What are the keywords through which the site is indexed How your site performs based on the aforementioned keywords Luca Bizzarri Guide to SEO analysis of a site.
Now you can understand the importance of indexing : it is the necessary precondition for positioning. But how does the indexing process happen? The good news is that it happens quite automatically: it is the 'bots' of the search engines that have the task of searching for new pages and Hong Kong Telegram Number Data indexing them; however, it can be favored by on-site SEO techniques , i.e. by the way in which the page code is generated and maintained. I say "maintained" because Google's rules change often, the algorithms are updated several times: the process of managing the site from an SEO perspective is therefore constantly evolving.
How can you tell if the site or page is indexed? Try typing its URL in the search bar and see if the search engine finds it. Once we have verified that the site is indexed (that it therefore has many pages read by Google), we can move on to analyzing the positioning , trying to understand the quality of the keywords for which you are indexed. In the next post , we will review the tools needed to understand if the keywords you have on your site are in line with both market trends and what users are looking for. We will see in more detail how to analyze keywords to understand: What are the most searched keywords by users entering the site What are the keywords through which the site is indexed How your site performs based on the aforementioned keywords Luca Bizzarri Guide to SEO analysis of a site.